Win new customers with high-quality addresses Plan your target group now

Looking for suitable private addresses for your next mailing? Deutsche Post Direkt offers quality addresses for successful customer acquisition. With around 44 million addresses, virtually the entire private household market is covered. Deutsche Post’s address check can be used for address maintenance, which means that the addresses are constantly brought up to date.

You can use a wide range of attributes for accurate target group and reach planning. More than 150 statistical target group criteria from the microgeographical system microdialog enable specific address selection. The choice is yours

  • Sociodemographic data such as age, family, purchasing power
  • Structure information such as rent, size and date of construction
  • Consumer preferences and areas of interest
  • Sector-specific information such as car ownership and financial services
  • Regional criteria
  • Distances such as walking or driving times
  • Sinus-Milieus

New consumer addresses with just a few clicks:

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Features and benefits

  • High market coverage: 44 million consumer addresses
  • Accurate target group selection with more than 150 statistical attributes and real data
  • Target group selection based on distances such as walking or driving times
  • Low return rates thanks to daily address updates
  • Add-ons such as neighborhood selection, checking for negatives and duplicates, advertising code allocation or retailer/branch assignment
  • Robinson list cross-referencing
  • Compliant with data protection legislation 
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Data protection and security

Deutsche Post Direkt is a member of the German Direct Marketing Association (DDV) and the Cyber Security Alliance (Allianz für Cyber-Sicherheit), and is ISO/IEC 27001 certified.

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